CONTENT KITCHEN

Working with CMG, you’re never alone on the journey to growing your brand. Our team of designers, writers and content creators provide guidance and support throughout the entire process. Once we have discovered your brand, we collaborate closely with you and your internal team to ensure your brand’s story is authentic, resonates with your audience, and aligns with your business goals. Through the production and management of creative and targeted content, your brand is consistently and coherently communicated across every possible touch point.

Our process

Human Insights

We spend time understanding your audience; what challenges or problems they’re facing that your brand can help fix. We create personas that represent your customer, prospective customers and readers.

Brand Story

We understand why your brand exists and what problem it aims to solve. This involves understanding your founder’s story (no matter how old the business!), identifying your brand’s mission, inspiration, and values.

Content Themes

We develop a list of strategic content themes that align with your brand’s offer, customer proposition and values. Topics we believe will also resonate with your audience.

Strategy + Create

Once we’ve developed your content strategy, we get creating! Aligning with your brand’s voice and tone, utilise effective channels and formats, and consider SEO research to ensure that the content improves the online visibility of your brand.

What we do

Brand Lab

In our Brand Lab workshops, we’ll uncover what lies at the heart of your brand, unravelling its true essence, igniting its full potential and creating a lasting impact.

Growth Engine

Let us help you elevate your brand, strategically plan your communications and deliver measurable results.

Brand Lab

In our Brand Lab workshops, we’ll uncover what lies at the heart of your brand, unravelling its true essence, igniting its full potential and creating a lasting impact.

Growth Engine

Let us help you elevate your brand, strategically plan your communications and deliver measurable results.