Be Clear · Be Found · Be Chosen

Loud isn’t the same as clear.

People can only recommend what they understand, and so can the AI tools they ask. We help impact-led businesses get clear, get found and get chosen, in that order.

Two members of the CMG team in conversation at a laptop
Buyers and machines need the same five answers
  1. Who you are
  2. Who you’re for
  3. Why you, not them
  4. The proof behind it
  5. One story everyone tells

Two-minute self-check

Can your business give all five answers?

What we do

Two jobs, one outcome.

Job one · 4 to 6 weeks

Be Clear

Know who you are, who you’re for and why you, not them.

Sounds like you if

  • Everyone tells the story differently
  • AI describes you wrongly, or not at all
  • You’re great at what you do, but nobody outside gets it

You get

  • Positioning and proposition
  • Comms pillars and messaging house
  • Dashboard, baseline and a 90-day plan
The Be Clear project
Job two · ongoing

Be Found

Build a presence with clarity and consistency.

Sounds like you if

  • You know your story but nobody hears it
  • Content comes in bursts, then stops
  • Competitors get the citations and the press

You get

  • A comms plan built around your moments
  • Leader voices and earned media
  • Pages and FAQs that search and AI can cite
How Be Found works
The outcome · quarterly

Be Chosen

Make it easy for buyers to choose you, and know that it’s working.

Sounds like you if

  • Deals stall at “no decision”
  • You can’t tell what’s influencing buyers
  • Clicks look low, but enquiries come in

You get

  • Your snapshot re-run every quarter, including the AI test
  • Share of voice and earned mentions
  • Enquiries, branded search and wins, in your client hub
How we measure

The people behind it

A small strategic comms team, with specialists when you need them.

Strategists, creatives and experienced marketers, backed by a trusted network of specialists. You work with the people doing the thinking, not a faceless logo.

Candace GerlachCandace GerlachFounder & CEO
Luke BesantLuke BesantHead of Marketing
Coleen ChristieColeen ChristieMarketing Manager
Ela KosmaczewskaEla KosmaczewskaSenior Designer
Charlotte BrowneCharlotte BrowneSenior Copywriter
Katharine MatthewsKatharine MatthewsCopywriter
Chloë Duggan-JonesChloë Duggan-JonesOperations Manager

Meet the team →

Our method

The Four Truths: where clarity comes from.

Human

What buyers really think, fear and do.

The real questions buyers ask, in their words.

Cultural

What’s shaping trust and attention right now.

The tensions your buyers are tuned into.

Brand

What you uniquely stand for and can prove.

The proof and point of view only you own.

Competitor

How the category behaves, and the whitespace.

How rivals show up, right down to who AI names.

How we measure it

Three questions, every quarter.

Clear

Are we understood? Does AI describe us correctly? Do our people tell one story?

Found

Are we visible? How often AI names us, share of voice, earned mentions and search visibility.

Chosen

Is it paying back? Branded search, inbound enquiries, “how did you hear about us?”, clients won and kept.

What clients say

In their words.

  • Charlie Musson
    “CMG has been a valuable and trusted partner on our brand strategy, helping us drive awareness and business growth. Their strategic thinking and deep brand understanding helped us develop our brand campaign by seamlessly aligning internal teams and agency partners around a shared vision.”
    Charlie MussonManaging Director D2C, AJ Bell
  • Matthew Meredith
    “CMG’s team has been very good at understanding and developing the brief and we feel understood. They deliver what we want, and often with encouraging surprises. We’ve worked with others, but not now, we feel we are understood and it’s truly collaborative.”
    Matthew MeredithCEO, LMP Group
  • Hannah Wadey
    “Working with The Conscious Marketing Group supported us in developing a clearer brand identity and communications approach. Their work contributed to greater visibility for Safer Business Network and enabled us to better engage with key audiences across the sector and the important work we do.”
    Hannah WadeyCEO, Safer Business Network
  • Lynne Tarrab-Snooks
    “The wonderful creative crew at CMG have supported The Fidget Project every step of the way. Open-minded, open-hearted, insightful, they make brilliant connections that shine a light on things others miss. We are so grateful that you’re alongside us in our mission to make things better for neurodiverse children and families. Thank you.”
    Lynne Tarrab-SnooksFounder & Director, The Fidget Project
  • Ricky Sahota
    “Thank you to the whole team at CMG for your ongoing support. It’s been an absolute pleasure working together and getting the brand where it is today, from inception to expansion!”
    Ricky SahotaOwner, Cluck’d
  • Darren Conway
    “You’re a fantastic team who have made a significant impact to our brand. I’d happily recommend you to any business.”
    Darren ConwayGroup Managing Director, Lodge Service
  • “Love the team here! Helpful, intuitive and supportive. They go out of their way to understand your business and work hard to build an honest, long term partnership.”
    Judy AtkinsonGroup Sales Director, Lodge Service
  • Chef Dom Taylor
    “The new branding really does look fantastic! I think it is high-energy and engaging. You have done a fantastic job. Many many thanks guys. Honestly, I’m absolutely stoked and really am most grateful!”
    Chef Dom Taylor
  • “We have worked with CMG on a couple of projects and found their campaign briefs well presented and precise. She and her team are clearly very experienced and qualified. In particular Candace brings to CMG personality and professionalism.”
    Chris ArnoldDirector, Your Island Solutions
  • “Thank you to you all at CMG for your wonderful support and encouragement, and for being such brilliant collaborators.”
    Anni TownendFounder, The Grain Store
  • “Having worked with CMG for the last 6 months I have been impressed with the efficiency, work ethic and the team’s dedication to learning the industry my company operates in. They have helped me raise the profile of my brand and gain real traction in a very competitive market. I look forward to collaborating.”
    Rob RedgewellDirector, Susurro
  • “CMG is a great company to work with, they offer a seamless end-to-end marketing and brand communications service that helped us raise awareness of the BID and cement strategic partnerships. Highly recommended.”
    Gianluca RizzoManaging Director, Brixton & Stratford Business Improvement District
  • “CMG's delivery of creative campaign ideas has been presented with an enthusiasm and insight that chimes with us, and our clients.”
    John SilcockGroup Head of Entertainment, LMP Group
  • Darren Conway
    “We always get such positive feedback at industry events about our LinkedIn content. Everyone knows who we are, it makes the initial introductions so much easier.”
    Darren ConwayGroup Managing Director, Lodge Service
  • “CMG brought a real visceral edge to the London Rebel brand, bringing it to life with great creative and engaging content that was exactly how we wanted the brand to communicate to its young, urban audience.”
    Gavin DhalluManaging Director, London Rebel