Established businesses
- Trading for a good few years, with a proven offer
- Marketing none, or a lean in-house team
- Usually led by the founder, MD or head of marketing
Who we help
Organisations that do good, where trust decides.
Established, growth-minded businesses and mid-sized charities with something real at stake, and a story that isn’t clear enough everywhere to be found or chosen.
4 worldsone trust problem
Our worlds
Where a vague story costs the most.
Each world has a clear trust problem, and they’re all places we love working.
Climate & nature
Vague language reads as greenwash.
Carbon markets, nature recovery, renewables and heat, retrofit. The science is complex and the proof is hard to show.
We’ve worked withBosques AmazónicosPod Point
Climate & nature →
Health & life sciences
Cautious buyers need evidence first.
Digital health and medtech, revenue-earning biotech and diagnostics. Clinicians, the NHS and insurers check every claim, and so does AI.
Health & life sciences →Responsible finance
“Ethical” is cheap to claim and hard to prove.
Insurance, accountancy, investing, regtech and financial wellbeing. Money is high-stakes and regulated, so every claim has to stand up.
We’ve worked withLMP GroupJones & PartnersAJ Bell Dodl
Responsible finance →
Charities
Small teams competing with big names.
Environment and wildlife, health and medical research, poverty and financial inclusion. Donors want proof their money makes a difference.
We’ve worked withThe Fidget ProjectSafer Business Network
Charities →
Every world has the same problem at its core: a complex, high-stakes story that has to be clear before it can be found or chosen.
Who we work with
Stable enough to invest, small enough to move.
Mid-sized charities
- Established with a clear cause and track record
- Comms a small team across comms and fundraising
- Usually led by the CEO and head of comms
Proven scale-ups
- Earning revenue and ready to grow
- Marketing none, or one or two marketers
- Usually led by the founder or head of marketing
Is this you?
We’re a good fit when all three are true.
- Growth-minded and impact-ledDoing good is part of how you make money, not a badge. Commercial ambition is welcome.
- High stakes, and trust decidesA technical, regulated, sensitive or hard-to-explain offer, where credibility wins the sale or the donation.
- Growing, or ready to turn it roundIf you’re growing, we help you keep up. If you’re not, we help you turn it round.
With or without a marketer
We fit around the team you have.
You have a small marketing team
Clarity and a plan your team can run with, with our support. Everything you need, nothing you don’t.
For heads of marketing who are busy delivering, with no headspace for strategy, and a story everyone tells differently.
You don’t have one yet
The marketing team you don’t have, without having to hire one.
For founders and CEOs with a great business that nobody outside understands. That’s how we work with BAM: their one-person team, with us as the strategic brain alongside.
A good time to talk
Something has changed.
- You know you need to get clear, and you’ve said so
- A new CEO, marketing or comms lead
- A merger, acquisition or rebrand
- Fresh funding or a big contract, and a board asking about growth
- A new market, product or fundraising campaign
- New rules on what you can say, like greenwashing or Consumer Duty
- AI answers about you are wrong, thin or missing
“Working with The Conscious Marketing Group supported us in developing a clearer brand identity and communications approach.”
“We feel we are understood and it’s truly collaborative.”
We’re probably not right for
- Start-ups still pre-revenue or raising to survive
- Large organisations where procurement runs the buying
- Businesses whose impact is a badge, not how they run
- Generalist SaaS and professional services outside our worlds