Proof
Let others say it for you. Buyers trust peers and experts far more than brand websites.
- Case studies and testimonials
- Research and white papers
- Pitch decks and proposals
How we help / Be Chosen
The outcome · measured quarterly
Be Chosen
Make it easy for buyers to choose you, and know that it’s working.
The real rival is usually “do nothing”. We make you the safe choice: proof buyers can check, journeys that move them to act, and measurement that shows what paid back.
40 to 60%of B2B deals end in no decision. Dixon & McKenna, 2022
Sounds like you if
People find you, then go quiet.
Deals stall at “no decision”Interest is there, but nobody feels safe enough to sign.
Leads go coldEnquiries come in with no follow-up journey to keep them warm.
Proof is thinCase studies are old, vague or missing for your best market.
You can’t see what worksClicks look low, enquiries come in, and nobody knows why.
What we do
From interest to “yes”.
Journeys
Keep buyers moving, from first visit to signed contract.
- CRM and email nurture flows
- Landing pages and conversion testing
- Sales enablement and handovers
Measurement
Three questions, every quarter: understood, visible, paying back.
- Snapshot re-run, including the AI test
- Branded search, enquiries, wins
- Reporting in your client hub
How we measure it
Visibility is an outcome, not a click count.
56% of buyers said an AI assistant influenced their purchase right before they bought, and AI rarely gets the credit in analytics. So before you cut anything for “low clicks”, we check what it influenced earlier.
NP Digital, Oct 2026
Clear
Are we understood?
Clarity score. Does AI describe us correctly? Do our people tell one story?
Found
Are we visible?
How often AI names us, share of voice, earned mentions and search visibility.
Chosen
Is it paying back?
Branded search, inbound enquiries, “how did you hear about us?”, price held, clients won and kept.
Proof
Be Chosen in practice.
LMP Group
A brand-new live events insurer the whole industry knew before it arrived. £1m revenue in year one.
£1m revenue in LMP's first year (reported by its CEO)
AJ Bell Dodl · The Realisation
A fast-turnaround campaign during Dodl's biggest fourth quarter ever.
+237% increase in inflows
PROVA Risk
Getting a new compliance platform ready to ride the wave of Martyn's Law.
49,000 YouTube views in six months, mostly from search
“We feel we are understood and it’s truly collaborative.”
“CMG has been a valuable and trusted partner on our brand strategy, helping us drive awareness and business growth.”