Ready for the crest of the wave.

The market wasn't ready yet: statutory guidance was still to come, and enforcement wouldn't start until 2027. PROVA needed a strategy, and a budget that would last until buyers were ready to act.

Authority people can see

We studied how businesses adopted GDPR, Natasha's Law and other new rules, using historic search data and regulators' records. Most act at the last minute, so we planned PROVA's year to hit the crest of the wave just before enforcement.

Then we made PROVA's credibility visible. Founder Chris and his largely ex-military team became the face of the brand. We secured an endorsement from a counter-terrorism barrister and Southport Inquiry counsel, now on PROVA's homepage, and built investor materials and pitched alongside the team.

One library, everywhere

• A 28-video library of podcast episodes and Q&A shorts with Chris, made twice over, with topics drawn from what people actually search
• Cut into YouTube Shorts, TikTok, long-form edits and posts on Chris's and PROVA's LinkedIn
• Expert knowledge from the interviews turned into FAQs, sector landing pages and industry pages
• Six months of planned content ready, plus real-time posts when Martyn's Law hit the news
• Paid search built ahead of time and tuned as demand grows

A journey for every lead

Everything points to one action, the “Am I in scope?” checker. Behind it sits a CRM journey we designed and automated before launch: eight channels in, four entry points, every lead tagged by audience, sector and tier, and a six-email nurture over 30 days that tackles the two big objections head-on before splitting into self-serve checkout or a sales call.

What changed

Enforcement starts in 2027, and the budget is set to peak just before it does.