Seventy-five years of expertise, pointed at the next generation.

Phase 1 · A brand built on what clients need

We interviewed customers and employees and reviewed comparable practices, then built J&P's positioning and value proposition, which shaped the messaging for a new website. At its heart was one idea: clients don't just need accountants. They need an ally.

Phase 2 · The engine, and the person to run it

As the account matured we became J&P's marketing function: social media and video series, a cleaned and automated CRM, a monthly client newsletter, LinkedIn Ads and events.

Then we built capability in-house. We designed the recruitment for a marketing apprentice, ran the interviews and trained her. She now runs J&P's social media and newsletters day to day, which frees CMG for analysis, strategy and the bigger pieces.

Phase 3 · Finding J&P's voice for what's next

In 2026 we led a pivot towards businesses in their first three years. Across 28 firms audited, almost none credibly offered expertise in both a business's growth stage and its sector. The partners signed off a new proposition (what you need now, and what you'll need next), a free Growth Opportunity Review, and three sector hubs fronted by named partners for property, media production and health. The website is now being rebuilt around them.

What changed

Plus an in-house marketer, recruited and trained by CMG, who runs J&P's day-to-day marketing.