Work / Pod
Take Charge: one anchor, one platform, one playbook.
Pod, one of the UK's best-known EV charging brands, was moving beyond “a box on the wall” to a subscription and energy service. It had just completed a rebrand with its brand agency and had rich customer research. What it didn't have was a way to turn that research into communications its own small content team could run with.
Empowerment as the anchor
We distilled Pod's segmentation and research into a single creative territory, and audited how competitors were messaging EV charging and energy subscriptions. Every EV driver juggles daily trade-offs, and Pod's role is to put them back in control. So we defined Empowerment as the brand anchor, Take Charge as the creative platform, and busy families as the bullseye audience.
A system, not a one-off campaign
Pod's feedback pushed us towards the bigger narrative, and the work was stronger for it. Working with a freelance creative director from our network, we delivered the Take Charge playbook, a 25-page internal tool.
- Category entry points, with the message, tone and proof to answer each
- A messaging framework across consumer and B2B audiences
- An empowerment funnel from awareness to onboarding and rewards
- “Daily battle” creative territories in a paper cut-out style
- An editorial checklist, plus a test plan and mock-up flyers
What changed
The playbook was delivered in December 2025 and shared inside Pod. The project ran alongside EDF's acquisition of Pod, completed in August 2025. As the subscription offer changed shape, the campaign-level work was folded into the wider business, and the research, audience thinking and messaging framework carried on.
More work
Swift Capital
Turning national press attention into calls, for a decision built on trust.
+233% inbound enquiries, last 28 days vs the four weeks before
Safer Business Network
One clear voice for a partnership making London's streets safer.
The Fidget Project
Giving a grassroots community project the brand, evidence and events to reach families.
400+ families reached through the community survey