Work / Safer Business Network
One clear voice for safer streets.
Safer Business Network is a not-for-profit business crime reduction partnership that brings businesses, the police and local authorities together across London's retail, hospitality and night-time economy.
Its impact was real, but its messaging and visual storytelling didn't convey the scale of its work or the depth of its partnerships, and its growing training arm needed a voice of its own.
One story, one voice
- A content strategy and comms playbook: tone of voice, word bank, audience segments and content mix
- A visual narrative system for imagery, design and storytelling
- Audience personas and content journeys for partners, members and stakeholders
- Content consultancy to align leadership, marketing and delivery teams
A steady, credible presence
- Monthly LinkedIn content building reach, engagement and thought leadership
- A new training brochure, written and designed by us
- A stakeholder presentation template so the team told the same story in every room
What changed
A distinctive voice, professional yet human, used consistently across every channel.
Stronger engagement and visibility on LinkedIn, and a training offer with the credibility it needed.
“Working with The Conscious Marketing Group supported us in developing a clearer brand identity and communications approach. Their work contributed to greater visibility for Safer Business Network and enabled us to better engage with key audiences across the sector and the important work we do.”
The work
From the project
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