Winning across the street, then beyond.

The competition wasn't just on paper. The first restaurant, on Westlegate in Norwich, opened around the corner from Nando's. It had two jobs: become financially sustainable, and prove the concept to future franchisees.

Sharpen what makes Cluck'd different

We spent two days on the ground with the team working through the proposition: what makes Cluck'd worth shouting about, and how to sell that to diners and to future franchise partners. Then we applied the brand consistently across digital channels and restaurant collateral.

Hero, hub and hygiene

• Hero: a local influencer campaign gave the launch its big moments
• Hub: a steady stream of our own content and food photography across Instagram and TikTok
• Hygiene: easy to find when people are hungry, through Google Business Profile, Maps and local search

Measure what matters

There's no point in a viral chicken restaurant if nobody walks through the door. We tracked real intent: in-restaurant sales, people searching for Cluck'd by name, and people using Google Maps to navigate to the door.

What changed

Cluck'd built real footfall with the market leader around the corner. With the foundations in place, it went on to do what it set out to do: it has since opened in Milton Keynes and announced a third site in Leicester.