Work / London Rebel
Live Rebel.
London Rebel is a fashion-forward online shoe brand for women who want to express individuality and confidence through style. It first came to us for engaging social content, wanting stronger storytelling, clearer visual direction and a more consistent voice.
From social brief to brand story
Our first Brand Lab workshops with the senior team showed the opportunity went far beyond social media. So we widened the partnership: a full 360° brand and communications audit, the “Live Rebel” narrative that sets the brand's tone, purpose and attitude, a brand playbook, and social strategy and content direction to bring it to life for a young, urban audience.
What changed
A bolder, braver brand identity that earned recognition and respect, and a renewed sense of purpose for the team.
“CMG brought a real visceral edge to the London Rebel brand, bringing it to life with great creative and engaging content that was exactly how we wanted the brand to communicate to its young, urban audience.”
The work
From the project
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