Brand refresh and roll-out for celeb chef Dom Taylor.

The challenge

Dom approached The Conscious Marketing Group at a pivotal moment in his career. Already a respected figure in the culinary world, he wanted to build on the momentum of his television success and create a brand that could sustain long-term growth.

Our challenge was to capture Dom’s vibrant personality, Caribbean heritage, and professional excellence – shaping a brand identity that reflects who he is now, and who he’s becoming.

What we delivered

• A series of immersive Brand Lab workshops to uncover Dom’s ambitions, values, and creative direction.
• A complete brand playbook capturing his personality, story, and future vision.
• A bold visual identity refresh that brings energy, authenticity, and confidence to his brand.
• A refined tone of voice and communications framework to ensure clarity and consistency across every touchpoint.
• A targeted audience strategy designed to deepen connection with partners, collaborators, and fans.
• A future-focused brand roadmap to support Dom as he builds the next chapter of his career.

What changed

Identity: A bold, energised brand that captures Dom’s warmth, confidence, and ambition – reflecting who he is today and where he’s heading next.

Image: The refresh brought new clarity and consistency to how he’s seen, building greater trust and recognition across his audience.

Engagement: Dom now has the tools, language, and visual confidence to tell his story with purpose – and, in his own words, a brand that feels “fantastic” and “engaging.”