Work / Lodge Service
The name everyone knew at industry events.
Lodge Service is a family-run security company with more than a century of history and a wide range of services across the UK, Ireland and South Africa. Its reputation was strong, but its communications didn't do it justice, and with so many services the challenge was focus.
Decide what to stand for
We worked with leadership through the hard questions: which services to lead with, which open doors with new clients, and which matter most commercially. Then came a new tone of voice, conversational yet authoritative, a lexicon and playbook, and collateral for events and conferences.
A predictable, always-on presence
- A pillar-based content strategy with a clear weekly rhythm
- Content ready in advance, plus a quick-response channel between CMG and Lodge's team
- Governance for a sensitive sector: the right regulatory language, never naming incidents, and pausing planned posts in the wake of a real event
What changed
The real measure was what happened in the room: Lodge's team started hearing about their LinkedIn content at industry events, from prospects and peers alike.
“You’re a fantastic team who have made a significant impact to our brand. I’d happily recommend you to any business.”
“Love the team here! Helpful, intuitive and supportive. They go out of their way to understand your business and work hard to build an honest, long term partnership.”
“We always get such positive feedback at industry events about our LinkedIn content. Everyone knows who we are, it makes the initial introductions so much easier.”
The work
From the project
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