Work / The Fidget Project
A brand, the evidence and a festival for families who needed them.
The Fidget Project is a not-for-profit CIC in rural South Devon, founded by Lynne Tarrab-Snooks, supporting children with sensory processing differences and neurodivergent needs, and their families. It started as a community initiative with a big heart and no brand, no website and no way to reach the families who needed it.
A brand built from scratch, grounded in research
We built the identity, tone of voice and messaging, balancing warmth with credibility. Then we designed and ran three specialist surveys: a community survey of families, a membership survey of parents and carers, and a practitioner survey of therapists and specialists. The research showed the scale of unmet need and what families would actually use, and moved the plan from a single Fidget Bus to on-the-ground support, a membership hub and community events.
A home online and a voice in the community
- A new website with a members area, resources and blog
- Social media strategy and content across Facebook, Instagram and LinkedIn
- Newsletters, workshops and boots-on-the-ground activity across South Hams
Turning support into action
- The Crowdfunder, run end to end
- The Co-op vote campaign, rallying supporters behind a Co-op Local Community Cause
- Fidget Fest 2026: South Devon's first sensory-aware festival, a month of pop-up events across five towns
What changed
The Project also secured £20,000 from the National Lottery Community Fund for “Building Inclusion Across South Hams”, and was chosen as a Co-op Local Community Cause for 2025/26 from more than 6,500 projects.
“The wonderful creative crew at CMG have supported The Fidget Project every step of the way. Open-minded, open-hearted, insightful, they make brilliant connections that shine a light on things others miss. We are so grateful that you’re alongside us in our mission to make things better for neurodiverse children and families. Thank you.”
The work
From the project
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