From attention to enquiries, for a decision built on trust.

Swift was already reaching large numbers of people. The problem was what happened next: very few visitors ever got in touch.

A place of its own

We researched how competitors tell their stories, where they appear in search and how they present themselves, then found Swift a space distinct from a crowded field of look-alike “we buy any property” firms. We also mapped what landlords and homeowners actually search for, and where the opportunities lie.

National press, joined up

The biggest lever turned out to be national press. We managed Swift's relationships with media buyers across national newspapers, in print and online, and made sure every advert pointed to a website ready to convert.

A website built for the people using it

Around three-quarters of visitors were on tablets, and many were older. We rebuilt the site around how they browse: clear routes for each situation, easy-to-tap calls to action, reassurance up front and a short form. Then we built reporting that captures every enquiry, by form, phone or email, and traces it back to the newspaper or channel it came from.

What changed

A step change in conversion: before the rebuild, hardly anyone reached the contact page. Since relaunch, the share of visits that turn into an enquiry has jumped many times over, and Swift can see which adverts produce conversations, not just visits.