About / Our team
Candace Gerlach
Founder & CEO, The Conscious Marketing Group
Candace founded The Conscious Marketing Group to help impact-led businesses tell stories that are true, clear and worth choosing. She is the guardian of our Truths model, and judges the International Content Marketing Awards.
At CMG, Candace…
- Leads brand strategy and positioning for our clients
- Runs the Four Truths diagnostic that every project starts with
- Sets the creative standards and direction for CMG
Writing
6 articles from Candace
Four truths and a lie | Meaning
In this post we use our Four Truths Framework™ to explore the topic of emotion.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Emotion
In this post we use our Four Truths Framework™ to explore the topic of emotion.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Change
In this post we use our Four Truths Framework™ to explore the topic of change.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Belonging
In this post we use our Four Truths Framework™ to explore the topic of belonging.
By Candace Gerlach, with Charlotte Browne
Digital Marketing Trends for 2025: What to Expect and What They Mean for Your Brand
It’s that time of year again. The inbox is full of newsletters from marketing gurus, each proclaiming they have the ultimate but…
By The Conscious Marketing Group, with Luke Besant and Candace Gerlach
How the New Year Resets Customer Habits (and What Your Brand Can Do About It)
The New Year brings more than just a fresh start — it marks a powerful moment of transformation for consumers. It’s a…
By The Conscious Marketing Group, with Luke Besant and Candace Gerlach