Chef Dom Taylor was born to a Jamaican mother & Saint Lucian father. Through his mother & the elder women in the family, he developed a love for cooking from an early age. He learned that food isn’t only for nourishment, but can tell a story, evoke joy & bring people together.

Dom’s passion for cooking has led to continued success, working in numerous restaurants and hotels throughout London, where he’s climbed the ranks to become Head Chef at the prestigious Langham Hotel in London.

TV stardom clearly now beckons for Dom after he most recently appeared on, and won Channel 4’s Five Star Kitchen.

Dom approached The Conscious Marketing Group at a pivotal moment in his career. He is a respected and recognised chef and having just filmed Channel 4’s 5 Star Kitchen, wanted to cultivate long-term success. He teamed up with us to develop a powerful brand playbook and refresh – packed with everything Dom stands for – his unique identity, values, and future ambitions – that will that will propel his career to new heights.

We conducted several “Brand Lab” workshops to completely understand Dom’s goals and created a communications framework and tone of voice guidelines that establishes trust with his target audience. In these open and collaborative meetings, we welcome all ideas and perspectives from both sides and involve team members from every aspect of our business – strategy, creative, and content. We wanted to know what he was expecting from our partnership as well as understand what he wanted to achieve with his career. This ensures we achieve consistency across all channels, while maintaining a holistic focus on the client’s needs.

The team thoroughly enjoyed working closely with Dom to deliver a brand identity refresh and create his brand playbook to ensure that his new brand identity is aligned with his vision for his business while providing a clear plan for how he will now communicate the Chef Dom Taylor brand to the public and potential future partners.

We used the playbook to elevate his website and bring his personality and new visual style through into the online journey. We launched his new website with reference to Dom as winner of Channel 4’s 5 Star Kitchen the night he won the show! The playbook we have developed for Dom will help him stay on course with his brand communications and goals, make better marketing decisions, and achieve even greater success in the future.

Are you ready to embark on a transformative journey to discover the essence of your brand? Look no further than The Conscious Marketing Group. We specialise in helping purpose-driven businesses like yours develop a powerful brand story that resonates with your audience on a deeper level. Join us and unlock the true potential of your brand!

Why Choose The Conscious Marketing Group?

Harness the Power of Conscious Marketing: We believe in the power of marketing that goes beyond profit and touches hearts and inspires minds. Our team is passionate about conscious marketing, where purpose and positive impact are what drive every aspect of your brand. 

We’ll guide you in aligning your values with your marketing strategies, fostering authentic connections, and making a meaningful difference in the world.

Brand Lab Workshops:

Our Brand Lab workshops are at the heart of our approach. Led by experienced branding and marketing strategy experts, these immersive sessions will take you on a creative exploration of your brand’s story, values, and unique proposition. 

Through interactive exercises, brainstorming sessions, and deep dives into your brand’s DNA, we’ll uncover the authentic narrative that sets your brand apart.

Unearth Your Brand’s Essence:

In our Brand Lab workshops, we’ll uncover what lies at the heart of your brand, unravelling its true essence. By understanding your purpose, target audience, and brand personality, we’ll help you craft a compelling brand story that captivates and engages your customers. This process is designed to ignite your brand’s full potential and create a lasting impact.

Cooking up success in the Content Kitchen:

With The Conscious Marketing Group, you’re never alone on your branding journey. Our dedicated team of professionals will provide expert guidance and support throughout the process. Once we have discovered your brand, we can collaborate closely with you and your internal team to ensure your brand’s story is authentic, resonates with your audience, and aligns with your business goals – through the production and management of creative and targeted content, conceptualised and designed bespoke for every possible communication channel.

Elevate Your Brand’s Impact:

By working with us, you’ll not only develop a strong brand story but also create a platform to amplify your positive impact. We believe that conscious brands have the potential to change the world, and we’ll help you leverage your brand’s influence to make a meaningful difference in your industry and community.