Uncover.

Create.

Grow.

Uncover.

Create.

Grow.

B2B brands are facing a perfect storm. Markets are saturated, categories are crowded and AI has made everything sound… the same.

Your audience is zoned out and the internet reads like one big beige parade.

Businesses with a small or no marketing team are trying to do more with less. Messages run the risk of being complex and jargon heavy, stories fragment, and over time great businesses begin to sound like everyone else.

At CMG we uncover human, cultural, brand and competitor truths - turning them into strategic direction and creative momentum so that great B2B brands are easier to recognise, understand, trust, and choose.

At the centre of CMG is a small strategic team, drawing on flexible talent to solve the right problems, quickly. From truths to connection, we meet brands where they are and move them forward.

No bloated overheads, no guesswork - just proper, creative, conscious thinking.

AJ Bell

A proposition launch and growth push for AJ Bell Dodl’s app.

Cluck'd

Comms strategy and roll-out for new franchise and Nando’s challenger.

LMP Group

360 branding and marcomms for new-to-market, dynamic insurance broker.

Chef Dom Taylor

Brand refresh and roll-out for celeb chef Dom Taylor.

"CMG has been a valuable and trusted partner on our brand strategy, helping us drive awareness and business growth. Their strategic thinking and deep brand understanding helped us develop our brand campaign by seamlessly aligning internal teams and agency partners around a shared vision."

"We have worked with CMG on a couple of projects and found their campaign briefs well presented and precise. She and her team are clearly very experienced and qualified. In particular Candace brings to CMG personality and professionalism."

"CMG’s team has been very good at understanding and developing the brief and we feel understood. They deliver what we want, and often with encouraging surprises. We’ve worked with others, but not now, we feel we are understood and it’s truly collaborative."

"Fantastic team and have made a significant impact to our brand. Would be happy to recommend CMG to any business."

The Fidget Project

Branding and marcomms for Community Interest Company with a big heart.

Lodge Service

Comms strategy and evergreen content for family run security company.

London Rebel

Content strategy and brand activation for cutting edge fashion brand.

Safer Business Network

Content strategy and roll-out for not-for-profit making towns and cities safer.

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"Love the team here! Helpful, intuitive and supportive. They go out of their way to understand your business and work hard to build an honest, long term partnership."

"Thank you to you all at CMG for your wonderful support and encouragement, and for being such brilliant collaborators."

"Working with The Conscious Marketing Group supported us in developing a clearer brand identity and communications approach. Their work contributed to greater visibility for Safer Business Network and enabled us to better engage with key audiences across the sector and the important work we do."

"Having worked with CMG for the last 6 months I have been impressed with the efficiency, work ethic and the team’s dedication to learning the industry my company operates in. They have helped me raise the profile of my brand and gain real traction in a very competitive market. I look forward to collaborating."

"CMG is a great company to work with, they offer a seamless end-to-end marketing and brand communications service that helped us raise awareness of the BID and cement strategic partnerships. Highly recommended."

Insights

Reinvention vs. Recognition: Why Your Brand Needs to Be Remembered Before It Can Be Remixed

Influencer Marketing: Best Practices and Ethical Considerations

The Role of Content in Brand Communication: Critical or Overstated?

Mapping Your Customer Journey: A Step-by-Step Guide

Content Marketing Is Getting Old… But It Doesn’t Matter. It’s Immortal.

The Backbone of Virality: Why Do People Share Content and How Can Brands Leverage It?