LMP Group
360 branding and marcomms for new-to-market, dynamic insurance broker.
Client
- LMP Group
Services
- Brand Strategy & Rebrand
- Creative Strategy
- Verbal & Visual Identity
- Campaign Development
- Event Sponsorship
- Annual Planning
- Marketing & PR Activation
With 68% of professionals distrusting insurers, especially in live events, LMP needed to break the mould – positioning themselves as people-first, not authoritative figures. Removing the fear that insuring live events is overwhelming, complex and costly.
The challenge
In a market dominated by three major players, LMP Group needed to break through. A specialist insurance broker for live music, sports, and film/media, they asked us to develop a distinctive visual identity and comms strategy that builds trust, puts them on the consideration list with buyers and generates relevant leads.
We also developed a campaign concept that leverages the dual meaning of ‘Cancel Culture’ to address the fears of both event cancellations and the impact of being “socially cancelled.” This approach resonates with artists, performers, and athletes by highlighting LMP’s end-to-end service.
*100,000 of searched for Cancel Culture Per Year
What we delivered
Brand, customer and competitor research, including interviews with LMP team and LMP clients.
Marketing strategy and annual planning.
Ongoing management of full-funnel marketing plan.
The outcome
+ Featured in IQ Magazine, Access All Areas, ILMC
“CMG’s team has been very good at understanding and developing the brief and we feel understood. They deliver what we want, and often with encouraging surprises. We’ve worked with others, but not now, we feel we are understood and it’s truly collaborative.”
CEO
LMP Group
