AJ Bell
A proposition launch and growth push for AJ Bell Dodl’s app.
Client
- AJ Bell
Services
- Content Strategy
- UX Design
- Short-Form Video Ideation
- CRM Integration
- Cross-Platform Syndication
- Algorithmic Content Delivery
No-nonsense and easy to use, AJ Bell Dodl is an investment app for first time investors. The brand simplifies the world of finance for its customers, while giving them tools to take charge of their financial future.
The challenge
Dodl wanted to encourage ‘newbies’ to invest with minimal risk. But they needed to make their new proposition speak to a fresh, and often disengaged, audience.
We knew we needed to stay true to their brand, while creating something that would capture attention. With the help of memorable characters that kept the topic of investment light and conversational, ‘The Realisation’ campaign highlighted how easy the product is to use and created strong brand recognition. Especially as we were able to weave the brand name into the headlines.
What we delivered
Distilled existing customer insights and barriers to entry.
Collaborative creative briefing session.
Developed 6 campaign concepts.
Developed copy lines for multi-variant testing.
Created digital assets to support social, display & web.
Developed internal campaign presentation for CEO and board members.
The outcome
"CMG has been a valuable and trusted partner on our brand strategy, helping us drive awareness and business growth. Their strategic thinking and deep brand understanding helped us develop our brand campaign by seamlessly aligning internal teams and agency partners around a shared vision."
Charlie Musson
Managing Director
AJ Bell
