Content strategy and brand activation for the cutting edge fashion brand.
Client
- London Rebel
Services
- Brand Strategy & Positioning
- Brand Playbook Development
- Tone of Voice & Messaging
- Social Media Strategy
- Content Direction & Copywriting
London Rebel is a fashion-forward online shoe brand for women who want to express individuality and confidence through style. Designed in-house, their collections combine creativity and quality with accessibility – offering statement footwear for the style-savvy, urban customer who wants to stand out from the crowd.
The challenge
London Rebel first approached The Conscious Marketing Group for our expertise in creating and managing engaging social media content to boost brand awareness. They were looking for compelling storytelling, stronger visual direction, and a more cohesive brand voice across all their channels.
Following our initial Brand Lab workshops with the senior team, it quickly became clear that London Rebel’s opportunity went far beyond social media. We expanded the partnership to deliver a full 360° communications audit and comprehensive brand playbook – designed to unify their identity, narrative, and marketing efforts under one clear and inspiring vision.
What we delivered
A complete brand and communications audit to identify opportunities for differentiation and consistency.
Creation of the “Live Rebel” narrative – a bold positioning that anchors the brand’s tone, purpose, and attitude.
Development of a comprehensive brand playbook defining mission, vision, values, and tone of voice.
Refresh of online and offline communications to strengthen visibility and engagement.
Strategic guidance to ensure consistency across social and digital channels.
The outcome
Identity
A bolder, braver brand identity that got recognition and respect.
Purpose
A renewed sense of purpose for the team.
Profit
A significant boost to sales revenue.
“CMG brought a real visceral edge to the London rebel brand bringing it to life with great creative and engaging content that was exactly how we wanted the brand to communicate to its young, urban audience.”
Client
London Rebel
