Why CMG?
We’re here to turn strategic insight into creative momentum. Every ambitious brand deserves access to the clarity, creativity and consistency it takes to grow.
In a crowded market, the right creative strategy and brand communications plan builds trust, earns attention, and drives action. That’s why…
Who we are
We’re a core team of strategists, creatives and marketers — backed by a trusted network of specialists. That means you get big brand thinking, without the big-agency overhead. Just the right team, at the right time, built around your ambition.
Our Values
Build it together
We’re partners, not passengers.Do the right thing
Truth over easy wins.Dig deep
We challenge assumptions to get to the real insight.Make it fun
Business is serious. That doesn’t mean it can’t be joyful.Everyone has a voice
We make space for bold, inclusive thinking.Building the future
/ A blank sheet
We know there’s no one size fits all solution so we don’t have a one-size fits all way of working.
We’re agile in our thinking, our structure and we approach every new brief with an entirely fresh perspective.
/ Results obsessed
We listen to what you want to achieve and we focus on results.
There’s no scattergun approach here.
We invest your budget like it’s our own, making sure everything we do packs a punch.
/ Your forever team
We make it our mission to work as an extension of your team and your meeting with us, the best of the day.
We’re passionate about the work we do for you.
Our ambition is to make you never want to work with anyone else again.
/ Outside thinking
It’s our job to bring the outside world into our work; from cultural differences to what’s new in Ai and tech.
To help us build relevant and distinctive brands with agility and at scale.
How we work
We don’t sit in towers or sell a one-size-fits-all playbook. We adapt fast, build around your needs, and deliver what matters — when it matters.
- We empower and inspire each other to do great work; drawing on each other's experience to find the best solutions for our clients
- We spend time with or clients to lay the foundations before jumping into tactics that are designed to fail
- Building honest and open relationships with our clients is paramount. Trust is the most integral part of our business.
- We're always challenging ourselves to dig deeper and ask important questions. Curious marketers are the best marketers.
- It's our job to fully embrace the diversity and nuances of society and consider how we represent this in our marketing activity - to help drive wider inclusion and reach new audiences.
"CMG has been a valuable and trusted partner on our brand strategy, helping us drive awareness and business growth. Their strategic thinking and deep brand understanding helped us develop our brand campaign by seamlessly aligning internal teams and agency partners around a shared vision."
Charlie Musson
Managing Director D2C
AJ Bell
"CMG’s team has been very good at understanding and developing the brief and we feel understood. They deliver what we want, and often with encouraging surprises. We’ve worked with others, but not now, we feel we are understood and it’s truly collaborative."
Matthew Meredith
CEO
LMP Group
"We have worked with CMG on a couple of projects and found their campaign briefs well presented and precise. She and her team are clearly very experienced and qualified. In particular Candace brings to CMG personality and professionalism."
Chris Arnold
Director
Your Island Solutions





