Lodge Service
Comms strategy and evergreen content for family run security company.
Client
- Lodge Service
Services
- Brand Strategy & Positioning
- Tone of Voice & Messaging
- Digital Communications Strategy
- Website & Social Content Development
- Brand Guidelines & Internal Engagement
- Copywriting & Content Consultancy
A century-old family-run security company with a forward-thinking vision. We helped Lodge Service modernise their communications, define a confident new tone of voice, and create a more engaging brand presence across digital and social channels to reflect the brand’s legacy while speaking to the modern business landscape.
The challenge
Despite their strong reputation and impressive client base, Lodge Service’s communications weren’t fully reflecting the scale of their expertise. Their brand and messaging needed to evolve – to tell the full story of who they are today, and why they’re one of the most respected names in the security sector.
They approached us to modernise their brand voice, strengthen their communications, and create a more engaging digital presence that could showcase their legacy, leadership, and forward-thinking approach.
What we delivered
A brand and communications refresh to articulate Lodge Service’s value with confidence and clarity.
Development of a new tone of voice – conversational yet authoritative, balancing heritage with modernity.
Creation of a direct messaging platform to streamline communication between the team and clients.
Refresh of online and offline communications to strengthen visibility and engagement.
Strategic guidance to ensure consistency across social and digital channels.
Training and brand guidelines to help internal teams embed the new voice in everyday communication.
The outcome
Identity
A revitalised brand presence that respects the Lodge Service heritage while feeling confident and connected – reflecting the brand’s legacy while speaking to the modern business landscape.
Engagement
The new tone of voice and messaging framework created clarity and consistency across every touchpoint, while their enhanced digital presence led to higher engagement and stronger connections with potential client.
“You’re a fantastic team who have made a significant impact to our brand. I’d happily recommend you to any business.”
Group Managing Director
Lodge Service
