Chef Dom Taylor

Brand refresh and roll-out for celeb chef Dom Taylor.

Client

Services

The winner of Channel 4’s Five Star Kitchen, Chef Dom Taylor’s passion for Caribbean cooking was nurtured from a young age by his mother and the female elders in his family. His dedication led to a remarkable career, culminating in his role as Head Chef at London’s prestigious Langham Hotel — a position earned after his appearance and success on the show.

The challenge

Dom approached The Conscious Marketing Group at a pivotal moment in his career. Already a respected figure in the culinary world, he wanted to build on the momentum of his television success and create a brand that could sustain long-term growth. Our challenge was to capture Dom’s vibrant personality, Caribbean heritage, and professional excellence – shaping a brand identity that reflects who he is now, and who he’s becoming.

What we delivered

A series of immersive Brand Lab workshops to uncover Dom’s ambitions, values, and creative direction.

A complete brand playbook capturing his personality, story, and future vision.

A bold visual identity refresh that brings energy, authenticity, and confidence to his brand.

A refined tone of voice and communications framework to ensure clarity and consistency across every touchpoint.

A targeted audience strategy designed to deepen connection with partners, collaborators, and fans.

A future-focused brand roadmap to support Dom as he builds the next chapter of his career.

The outcome

Identity

A bold, energised brand that captures Dom’s warmth, confidence, and ambition – reflecting who he is today and where he’s heading next.

Image

The refresh brought new clarity and consistency to how he’s seen, building greater trust and recognition across his audience.

Engagement

Dom now has the tools, language, and visual confidence to tell his story with purpose – and, in his own words, a brand that feels “fantastic” and “engaging.”

"The new branding really does look fantastic! I think it is high-energy and engaging. You have done a fantastic job. Many many thanks guys. Honestly, I’m absolutely stoked and really am most grateful!"

Chef Dom Taylor