Cluck'd
Brand communications for the budget-friendly challenger to Nandos.
Client
- Cluck'd
Services
- Brand Communications Strategy
- Campaign & Content Development
- Social Media Management
- Paid Social
- Influencer Marketing
- Photography
Cluck’d was created for people seeking a budget-friendly dining experience; a challenger to Nandos. With lots of franchise experience under their belt, the Cluck’d team wanted to start their very own – a place dedicated to creating a great atmosphere and top-quality meals, affordably.
The challenge
With their first franchise opening in Norwich, the Cluck’d team came to us asking for help with targeted, local marketing communications that would entice people through their doors to experience Cluck’d (which was located just up the road from Nandos by the way) Loving a challenge, we needed to quickly establish what was different and compelling about the Cluck’d experience so that people shouted about it from the rooftops and kept coming back for more.
What we delivered
Created and executed a content and PR strategy.
Identified and managed local influencers from outreach to activation.
The outcome
"Thank you to the whole team at CMG for your ongoing support. It’s been an absolute pleasure working together and getting the brand where it is today - from inception to expansion!"
Owner, Cluck’d
