Insights / Webinar
A CMG point of view
Be Clear. Be Found. Be Chosen.
How impact-led businesses get on the shortlist, in markets where trust decides the sale. Built on our work with established, impact-led firms, backed by research from 6sense, Gartner, Forrester, Edelman-LinkedIn, Ahrefs and NP Digital.
What we cover
business buyers use AI when they buy. The first description of you isn’t on your website any more.
Forresterof winners were on the day-one shortlist. The shortlist is built long before anyone starts buying.
6sense & MarketOne, 2025of traffic goes to human-written content, which is only 15% of what’s published. Generic is the new invisible.
NP Digital, Aug 2026Be Clear
The five answers buyers and machines need, and the Four Truths.
Be Found
Why being talked about is the strongest signal for AI answers.
Be Chosen
Visibility is an outcome, not a click count. Three questions to ask every quarter.