Insights
A point of view is rare. Here’s ours.
Ideas and practical advice on brand, marketing and getting found online, from the CMG team.
Be Clear, Be Found, Be Chosen
How impact-led businesses get on the shortlist, in markets where trust decides the sale.
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Four truths and a lie | Meaning
In this post we use our Four Truths Framework™ to explore the topic of emotion.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Emotion
In this post we use our Four Truths Framework™ to explore the topic of emotion.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Change
In this post we use our Four Truths Framework™ to explore the topic of change.
By Candace Gerlach, with Charlotte Browne
Four truths and a lie | Belonging
In this post we use our Four Truths Framework™ to explore the topic of belonging.
By Candace Gerlach, with Charlotte Browne
Reinvention vs. Recognition: Why Your Brand Needs to Be Remembered Before It Can Be Remixed
In a world obsessed with innovation, novelty, and ‘the next big thing’, it’s tempting to think that reinventing your brand is the…
By Luke Besant
Influencer Marketing: Best Practices and Ethical Considerations
Influencers are everywhere. They are photographing their eggs Benedict at your favourite restaurant; they are queuing up to catch the perfect Golden…
By The Conscious Marketing Group, with Luke Besant
The Role of Content in Brand Communication: Critical or Overstated?
No matter what your opinions may be about media, be it social, informational, or entertainment varieties, it plays a major role in…
By The Conscious Marketing Group, with Luke Besant
Mapping Your Customer Journey: A Step-by-Step Guide
Developing a customer journey map can seem like an insurmountable task, the customer can be fickle, with intricate emotions, and quickly changing…
By Luke Besant
Content Marketing Is Getting Old… But It Doesn’t Matter. It’s Immortal.
There’s a prevailing wisdom in marketing, often paraphrased as, “People don’t engage with ads; they engage with what interests them, and sometimes…
By Luke Besant
The Backbone of Virality: Why Do People Share Content and How Can Brands Leverage It?
Virality isn’t an accident. Nor is it just a lucky break granted by the algorithm gods. It’s something that happens when content…
By Luke Besant
Why Memorable Brands Win
When we think about marketing, clever slogans, persuasive copy, or high-converting ads tend to pop into our heads, trying to convince us…
By Luke Besant
Price and Perspective: Aligning Your Value with Your Customer’s Worldview
At The Conscious Marketing Group, we often encounter business owners who are passionate about what they do. They’ve invested their time, energy,…
By Luke Besant
Digital Marketing Trends for 2025: What to Expect and What They Mean for Your Brand
It’s that time of year again. The inbox is full of newsletters from marketing gurus, each proclaiming they have the ultimate but…
By The Conscious Marketing Group, with Luke Besant and Candace Gerlach
How to Price a Product: The Simplest Guide to Effective Pricing Models
Pricing isn’t just a number on a tag or a figure in a spreadsheet – it’s a story, a declaration of value,…
By Luke Besant
How the New Year Resets Customer Habits (and What Your Brand Can Do About It)
The New Year brings more than just a fresh start — it marks a powerful moment of transformation for consumers. It’s a…
By The Conscious Marketing Group, with Luke Besant and Candace Gerlach
Crafting a Genuine Brand Personality: The Heart of Conscious Marketing
Developing and creating a brand from scratch is no small feat. It takes determination, dedication, hard work, and potentially sacrificing other aspects…
By The Conscious Marketing Group, with Luke Besant
Crafting a Compelling Brand Story: Unveiling the Essence of Your Brand
Uncovering a brand’s true essence opens up a world of possibilities. This exploration of what is behind a brand not only unveils…
By The Conscious Marketing Group
Craft Success: Marketing Strategies That Make a Difference
Do you remember the last time you ordered food online? Chances are, one of these three names popped up on your screen:…
By The Conscious Marketing Group
What is brand positioning and why is it important?
” A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose…
By The Conscious Marketing Group
Our take on the top 6 marketing trends of 2023
The foundations of marketing are the one constant in an ever-evolving world of new fads and shiny objects that we see in…
By The Conscious Marketing Group
Top 10 benefits of outsourcing your marketing
Let’s face it, we all wish we had more time (and headspace) to juggle the demands of work and daily life. Enter…
By The Conscious Marketing Group
The principles of conscious marketing
There has never been more proof that the consumer’s voice is becoming more powerful and brands must listen to what they are…
By The Conscious Marketing Group
Why being consistent with your brand is so important.
If you walked into your nearest Starbucks and asked for a flat white, you know what to expect. So if you were…
By The Conscious Marketing Group
How to build brand trust and loyalty in turbulent times.
‘Build it and they will come’. If only it was that easy when building a brand. Trust is the backbone of building…
By The Conscious Marketing Group